Originally written for eBookGuru - The Digital Magazine Devoted to eBooks

I first wrote about the Cool-er eReader (Price Matters) about a year ago but even then the prognosis didn’t sound good, especially after Wired Magazine paned the reader.

“Cool-er E-Book Reader Leaves Us Feeling So Very Cold”

The one thing that the Cool-er did have going for it was price but with the recent proliferation of eReaders that apparently wasn’t enough, especially with the way the increased competition has resulted in a price war of sorts.

There’s hasn’t been much press on the Cool-er since it’s release - the release of the iPad from Apple, not to mention the Nook and the Kobo eReader - seemed to have dominated the news. However a quick search seems to indicate that the problems that plagued the Cool-er weren’t fixed.

As a result, while it is disappointing to learn that Interead, the company behind Cool-er, has been ordered to to wind-up it’s business, it is not all that surprising. eReaders and eBooks are a tough sell and a substandard product just won’t cut it - not unless the price differential is substantial.

The AAP - Association of American Publishers - reports in their May Statistics Press Release

“Year-To-Date E-book sales of the 13 submitting publishers to that category currently comprise 8.48 % of the total trade books market, compared to 2.89% percent for the same period last year”

Clearly eBooks are becoming more popular, helped in large part by the publicity surrounding the iPad and Apple’s foray into the eBook market with iBooks. With almost 300% growth year over year, there is obviously room for more than many players in the eBook market.

Unfortunately it appears that Cool-er will not be one of them.

Originally written for eBookGuru - The Digital Magazine Devoted to eBooks

The $50 eReader just got a lot closer.

There was a flurry of activity yesterday in the eReader market.

First Barnes & Noble came out with a $149 Wi-Fi only version of the Nook, putting pressure on the recently released Kobo eReader. While the Kobo has gotten some good press and has some nice features, it only has the ability to sync books via Bluetooth. Without Wi-Fi or 3G access the Kobo will be fighting an uphill battle. Barnes & Noble also dropped the price of the 3G version of the Nook from $259 to $199.

To add insult to injury (for both the Kobo and the Nook) Amazon lowered the price of the Kindle to $189 shortly after the Barnes & Noble announcement came out, putting it below the $199 3G enabled Nook and within spitting distance of the $149 Kobo and Wi-Fi only Nook.

While this isn’t the $50 eReader that I referred to earlier, this widens the price gap between eReaders and the iPad making it more unlikely for these devices to be in competition with each other.

It will be interesting to see how Kobo reacts to these price cuts. Also Sony has been relatively quiet recently but these new prices will put pressure on the lower end Sony Reader Pocket Edition ($169), let alone the Touch Edition ($199). Neither of the Sony eReaders have Wi-Fi or 3G access and the Pocket Edition only has a 5 inch screen despite being practically the same size and weight as the Kobo reader.

Regardless of what happens, readers and writers benefit from the increased competition.

Originally written for eBookGuru - The Digital Magazine Devoted to eBooks

I just came this article in Wired magazine, speculating about whether a $50 Kindle could beat the iPad.

The idea of a $50 Kindle postulated in the article is very appealing. It was less then a year ago when I wrote about getting the price of an eReader below $200. The Kindle is still above this mark at $259 but the Kobo eReader (great user review here) is well below at $149 - $110 less than the Kindle. Heck, you can almost get two for the same price.

However there are a couple of items that I take exception to.

First, the idea that the Kindle and the iPad are in competition. The iPad is more akin to a laptop or a net-book whereas the Kindle and other eBook readers are just that - eBook readers. Admittedly some of the new readers coming to market are trying to be all things to all people and those are the readers that are more likely to fail. Not just because they will be competing against the iPad with its ease of use and cool factor, but because they will also be competing with all the iPad competitors.

The competitors, like the Dell Streak, will be lower in price, making them the more likely competition for higher end eReaders. It also seems likely - pending what happens to Palm’s Web OS post HP acquisition of course - that most of the iPad competitors will be running Android rather than Windows. Since both the Kindle and the Kobo have apps for Android, it is possible that Android based tablets could cannibalize sales of those eReaders.

So one way to dominate the eReader market is to make the least expensive eReader out there, an approach that Kobo seems to understand. The other way is to make it as easy as possible to read books using the same platform. Both Kobo and the Kindle have this down pat, with both eReaders having apps for the iPhone, Android phones, the Blackberry, and the iPad, as well as software for PC’s and Mac’s.

Apart from price, Kobo also has an advantage in it uses the open ePub eBook format, making situations like the author of the Wired article experienced unlikely. When Mr. Sorrel’s Kindle broke, he complains that

This effectively means I have lost all the books I bought, too.

As pointed out in the comments to the article, this isn’t true as he still has all those other options for reading his Kindle books. Unfortunately he is limited to replacing his Kindle with another Kindle if he wants to be able to read his books on an eReader rather than a phone or a computer. The ePub format is supported by the Kobo, the Sony Reader, and the Barnes & Noble Nook. If Mr. Sorrel had been using one of those devices he would have more options available.

As for the cellphone as an eReader replacement, this works for casual use. However most people will prefer a larger format that is easier to read in more conditions and has a longer battery life. Also accessories like the M-Edge Guardian Case for Amazon Kindle extend the usability of eReaders to places like the bathtub or the beach.

In short there is still a strong market and business case for a low-priced dedicated eReader. The more bells and whistles vendors try to add, the more they are competing with the tablet market and the more likely they are to lose.

I came across this article and it appears that the One Laptop per Child (OLPC) project has succumbed to the recent tablet frenzy. While I applaud the concept I can’t help but wonder if a tablet is the best way to go. Admittedly there are some valid reasons for moving from a laptop to a tablet. A tablet has fewer moving parts and the lack of a physical keyboard allows language issues to be addressed by software as opposed to hardware. However the article got me thinking - what is OLPC trying to accomplish? So I looked up their mission statement.

To create educational opportunities for the world’s poorest children by providing each child with a rugged, low-cost, low-power, connected laptop with content and software designed for collaborative, joyful, self-empowered learning. When children have access to this type of tool they get engaged in their own education. They learn, share, create, and collaborate. They become connected to each other, to the world and to a brighter future.

There seems to be two main elements to the mission statement - collaboration and learning. Admittedly a networked device lends itself to collaboration but when it comes to learning there are other options. What about an eReader? I’m not suggesting that eReaders replace the laptop or tablet but it could be a good way to supplement or enhance the program. Perhaps it could be one eReader per child and one (or more) laptop per village.

The One Laptop Per Child project has its share of skeptics, who have questioned everything from the possibility of manufacturing a laptop for $100 to the point of computers in countries that lack basic infrastructure.

An eReader could help address both the cost and infrastructure issue. I did a little searching and found a group called Worldreader.org. While any eReader could be used, the Kindle, which is the eReader used by Worldreader.org, is the perfect choice for this program due its ability to use existing mobile phone networks to provide new and updated content.

Worldreader.org is developing the systems and the partnerships to get e-readers — and the life-changing, power-creating ideas contained in e-books — into the hands and minds of people in the developing world, where profit-seeking entities are not focused.

It seems to me like Worldreader.org and OLPC have a lot in common. While any program of this nature is to be applauded, it would be a shame if the assistance became too fragmented to benefit those who need it the most. Certainly it appears that some synergies could be obtained if these two groups worked together. Worldreader.org is just getting started and there are a number of challenges that a group like OLPC has likely experienced and could help with. In turn the OLPC project could benefit from the trials and experience that Worldreader.org has already garnered regarding eReader use.

Originally posted on The Writers Vineyard

I’m going to ask for your forgiveness in advance. I know that the iPad was released this weekend and people must be getting sick of the hype and all the articles about it. Even I’m starting to get a little saturated. In a way it reminds me of the Tiger Woods coverage - enough already!

Anyway, those of you who follow my blog and have read some of my previous articles about the Kindle and other eReaders, know that one of the complaints I’ve always had about the Kindle was the fact that their eBook format was proprietary. You had to read it on the Kindle (or using Kindle software) or you were SOL. In fact, my latest blog post was about the Kobo eReader and how Wired magazine referred to it as the “Kindle Killer”. The article was referring to the Kobo eReaders price vs. the iPad, as they both support the open ePub format (which is the format Champagne books sells on their website).

So it was an ironic albeit unpleasant surprise when I came across this article on CNET - Why Apple’s iBooks falls short of Kindle–for now. The article basically states that despite Apple’s much hyped iBooks, Apple falls short of Amazon in terms of being able to allow people to consume their content on the device (iPad, Kindle, etc) of their choice. So far Amazon is winning that battle, as you can read Kindle books on the iPad and iPhone via the Kindle app, as well as on your PC or MAC, not to mention the Kindle itself. At the moment the iBooks app only exists on the iPad so if you purchase a book using iBooks and don’t have access to your iPad then you are SOL.

Of course to be fair this is exactly the position that Amazon was in when it first launched the Kindle and it is only now, just over 2 years later, that the Kindle enjoys such widespread access.

So coming out of the gate, Amazon has the advantage. It will be interesting to see how Apple responds and adapts to this, particularly regarding eBooks in the ePub format purchased outside of iBooks.

At the end of the day, as eBooks become popular, approaches like the one advocated by Kobobooks - a “device-neutral” approach - will make the most sense. The Kindle is part way there but unless they allow other vendors access to their file format, they’ve reached their limits. Whereas the iPad is just getting started.

Originally written for eBookGuru - The Digital Magazine Devoted to eBooks

It’s amazing how fast things are moving in the eReader world. It was only the beginning of this month when I wrote about the possibility of a $150 eReader and now Chapters-Indigo Books & Music, Canada’s own bookstore, is launching a new eReader called the Kobo for $150.

A quick search of the internet lead me to some favorable reviews for the Kobo, notably this one from Engadget, fresh from the CTIA show in Las Vegas.

…the 6-inch E Ink reader is fine hardware in its own right, with quality plastics throughout, a nice patterned rubber back, and a big friendly d-pad for paging through books.

Although the Kobo lacks 3G or even Wi-F, it does have Bluetooth for wirelessly syncing the Kobo with select smartphones, allowing you to update your reading list on the go. The Kobo also has applications for the iPhone, the upcoming iPad, Blackberry, the Palm Pre, and Android phones (speaking of which The Gender Divide is available as an Android app from For-Side.com - I’m not sure if the link provided is the best one so if you have an Android phone and can provide a better link please let me know in the comments section).

The Kobo has a lot of nice features that make it attractive as an eReader:

• Price - $150
• Comes loaded with 100 free eBooks
• A quilted back for a ‘comfortable, enjoyable reading experience’
• Minimal but responsive and intuitive navigation options
• 1GB memory, enough for 1,000 eBooks
• Expandable memory via SD Car

There are a number of other features, including some interesting navigation options. Visit the Kobo eReader home page for more information, including a comparison to the Kindle, the Sony Reader, and the Nook.

Although the Kobo can’t compete with the Kindle store yet in terms of books, it does have the advantage of having a retail presence in Canada (via Chapters-Indigo) and the US (via Borders), as well as a strong international presence (check out this posting from iReader Review comparing the Kobo to the Kindle.

However the most interesting thing about the Kobo is its aspiration to be more than an eReader. eBooks downloaded from the Kobobooks website can be read on many of the Sony Readers, the Nook, the COOL-ER, and several other platforms using Adobe Digital Editions. This article in Digital Trends states that

Kobo envisions a broad ecosystem of devices and applications, and users will be able to sync their purchases and reading via their Kobo account across all of them.

It will be interesting to see how this new entrant to the market - and it’s approach - impacts the market. Certainly Kobo is going out of their way to make it easy for people to read books they’ve purchased on any device. As stated on the Kobo website

We are a device-neutral platform. Finished reading on your eReader? Using a Kobo app on your smart­phone, desktop, or tablet. Your eBooks and even your bookmarks follow you so you’ll never lose your place.

This is definitely the direction that eBooks should be taking.

 UPDATE

Right after I posted this I came across 2 more stories on the Kobo.

Wired Magazine - $150 Kobo eReader: The Real Kindle Killer

The real Kindle-killer will be a cheap e-reader, and it just arrived: The $150 Kobo eReader.

What we really like about the eReader is the interface. The chapter lists are big and clear, the main “I’m Reading” page gives a newspaper front-page-like overview of the newspapers and books you’re currently reading, and you can even choose to display you books in an iPad-like bookshelf metaphor. When you power down, it shows the book’s cover instead of those awful Kindle screen-savers.

It looks like a huge threat to the Kindle, and Kobo seems to have trimmed just the right features to get to this low price. Only hands-on testing will tell if it’s as good as it seems, but right now we don’t see much reason to buy Amazon’s locked-down machine.

Gizmodo - Kindle looks pretty nice for $150

 While the Kobo eReader lacks 3G, little else should disappoint. The build is clever, with a quilted, vinyl back and the option to skin the face with a cloth or leather facade.

…the menus just look polished, with touches like leaving the book’s cover on the screen when the device is at rest (a nice feature we see in the Nook) and virtual bookshelves

I’ve been following news about the iPad with interest, as I think it has the potential to open up computers and the internet to a new group of people. However it sounds like the iPad may also usher in

…a new paradigm in mobile computing.

 An article in PCMAG.com discusses “lean back/lean forward” computing.

Today’s PCs offer the lean forward mode. We sit at our desks or hunched over our laptops when we work. Even if we’re just reading or watching a movie on our PCs, we’re largely leaning forward to experience and interact with content. But if we’re watching TV or even using an e-book reader like the Kindle, we sit in our chairs and lean back.

It’s an interesting way of looking at things, especially since I was leaning forward at my desk as I read it. Much of what I do requires me to use the ‘lean forward’ mode however reading email and browsing the internet could easily be done using the ‘lean back’ mode.

The article goes on to predict that 50% of iPads will be sold with physical keyboards. Personally I think that’s a little high, especially when I consider possible iPad users.

Many tech-savy people have slammed the iPad for it’s limitations (no flash, no camera, no multitasking, etc) but for many technophobes, the iPad is perfect. According to DVICE, Apple’s target market is people who don’t like computers.

The iPad works almost exactly like an iPhone, and that’s worked out pretty well so far for both Apple and its customers. The iPhone OS is easy to master — after a couple of minutes using the multi-touch interface, you’re an expert. Buttons are consistently shaped and in logical locations, there are no “hierarchies,” and that font is everywhere. It’s the epitome of easy.

The author of the article goes on to state

I can’t tell you how many times my wife has asked me to do something that I would consider simple on my MacBook because she couldn’t be bothered to figure it out. But she downloads apps and launches them on her iPhone with ease. She loves her Kindle. The iPad has real appeal to people who shy away from computers in general, even while the computer-savvy regard it — if not dismiss it — as an expensive toy.

And that’s it in a nutshell. I can’t really see those people using the keyboard very much - it just increases the complexity of a simple and easy to use device. Sure, it won’t be as efficient as using a keyboard but that doesn’t matter - it will be easier to use as is.

The iPad will be shipping soon and it will be interesting to see what the sales are, who is buying, and how it is used.

Originally posted on The Writers Vineyard

I just came across this article a few days ago. It highlights the results of a survey done just after the Apple iPad announcement. The article (and the link I found it through) make a big deal about how sales of the Apple iPad are going to impact sales of other eBook readers.

…the survey shows Amazon and its e-Reader competitors are poised to take a big hit early on from the iPad’s entry into their market.

In fact this emphasis is illustrated in the title of the article - “New Survey Shows Huge Wave of Apple iPad Demand Striking Amazon”. As as writer I often shake my head at the preposterous headlines that I come across and this is one of them. The article makes it sounds like the iPad will be a tsunami that will wipe Amazon off the map.

Maybe not. In fact, almost probably not. While the Amazon Kindle does have its flaws - crude design, high pricing, and (perhaps worst of all) a proprietary format, - it also has a lot going for it - Amazon’s Whispernet, the automatic link to Amazon, and long battery life, just to mention a few. As the cost goes down (and it will - see my posting on $150 eReaders) and the Kindle and other eReaders improve, these eReaders will be posed as a competitive alternative to the iPad.

In an ideal world, I can see the Kindle and other eReaders supplementing the iPad, extending the reading experience by allowing readers to read books on more than one device. As fantastic as the iPad is expected to be, there will be times when one doesn’t want to haul around a $500 piece of electronics. A $150 or, even better, a $99 eReader would allow the reader more options and would encourage reading (and hence book sales).

And that brings me to the final point in all of this.

…the iPad launch is likely to strengthen overall e-Reader demand…

The same survey shows that the third highest use of the iPad (37%) will be reading eBooks.

The larger the market grows, the more opportunities there are for everyone - from readers and writers to publishers, bookstores, and eReader companies. And that is definitely a good thing. So bring on the tsunami - personally I can’t wait.

There has been a lot of talk about the Apple iPad and how it will kill the market for a dedicated eReader. As much as I see the potential for eBooks on the iPad, there are many people for whom a dedicated - and hence substantially cheaper - eReader will be quite fine thank you.

I came across this article in Wired regarding new chips that could lead to a $150 eReader. Not only will the new chips lead to a cheaper eReader, they will also lead to greater performance.

“This is the first chip that has been designed just for e-readers,” says Glen Burchers, director of marketing at Freescale. “Earlier, we had general-purpose processors being used in e-readers so they were not completely optimized.”

Freescale produces the chips that power nearly 90% of the eReaders on the market, including the Kindle and the Sony Reader.

The more powerful chips will result in a faster user interface, particularly for common tasks like page turns.

“Today page flips on a Kindle are in the range of 1.5 to 2 seconds, while the Nook (which uses a processor from Samsung) it can take up to 3 seconds for a page turn,” Burchers says. “With our new processors, that can be cut down to about half a second.”

The new chips will also allow eReaders to add new features such as touch capability and additional functions (aka apps).

If dedicated eReaders continue to improve in performance and drop in price, there will continue to be a place for them even in the face of the iPad and the other tablets that are sure to flood the market.

Originally written for eBookGuru - The Digital Magazine Devoted to eBooks

It was just over two months ago when I published a post (The Future of eBooks) that included a chart from Forrester Research Inc. showing the growth drivers for eReaders. It predicted a $199 price point at sometime around mid 2010 to 2011.

The new Cool-er reader (Price Matters…) came out in mid July, right around the same time that Amazon lowered the price of the Kindle 2 by $60, and I stated that I really didn’t expect to see an eReader break the $200 mark before the end of the year.

Well Sony has done it. (more…)