As a new author it is hard to promote your novel, particularly when it is being published by a small press publisher starting a new imprint. Having the backing of a large publishing house helps but it is hardly a guarantee. I’m not an overly religious person but the phrase ‘God favors the prepared’ comes to mind. Yet how does one become ‘prepared’? Personally I think word of mouth is the best way to build an audience for a new author but how do you go about doing that? (more…)